Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1

Kickstart your Employee Advocacy Program

If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their minds, and keep brands on their toes. This keeps employees engaged and motivates them to share the good word about their brand, resulting in multiple promotional conversations.

For a brand, it can be scary to give employees full control of their image. But if you look at the power social media today, employees are going to talk one way or the other. So why not harness your employee talk to positively impact your brand? Here’s a step by step guide on how you can make it happen!

ONBOARD

  1. Set Goals
    The first step to onboarding your employees is to set business-appropriate goals. Whether you’re looking to hire new employees, boost brand awareness or generate organic leads, defining your goals is crucial. Go ahead and break it into monthly, quarterly and half-yearly milestones to start with. You can always review and revise them as time proceeds. This will set the tone and pace of your advocacy program.
  1. Identify Socially Active Employees
    It’s not easy to get employees to begin promoting your brand on social media. Identify those that are already active on their personal accounts and target them as your demo group for the program. Encourage them to talk about the company openly, setting live examples for the rest of your workforce to begin sharing.
  1. Pick an Advocacy Champion
    For any program to be successful, you’ve got to pick a leader who will see it through from the nascent stage to its launch. Since every department can participate and derive real benefits from advocacy programs on Socxo, garner support from department heads, C-level executives and subject matter experts (SMEs) across the company. Empower them to become your internal sponsor/social champions so that step by step, you can empower the entire workforce.
  2. Brand Your Advocacy Program
    How you choose to brand your advocacy program is integral to the branding process of your company itself. Create an internal branding strategy that aligns your employee advocacy program with your company culture, and compliments the other significantly. If you get your branding right, the foundation of your program is set rock solid.

COMMUNICATE

  1. Create a Content Strategy
    Content is king in today’s digital world, so think about types of content that resonate well with your overall objectives. It’s not enough to have a single type of content and stick to traditional content marketing strategies. It’s the age to experiment and try new things. Remember, your employees will always share content that makes them proud of their company. So keep it light, simple and catchy as can be.
  1. Impart Training
    A majority of your employees are either already active on social media or they can pick it up fairly quickly. The trick however, is to integrate their personal usage into your employee advocacy program, and to encourage rather than instruct. This requires some amount of orientation and training, especially with regard to proper usage of the tool. Help your employees understand the role they’re playing in helping their company and show them how this can lead to simultaneous personal branding.
  1. Prepare a Communication Plan
    Employee Advocacy Programs are crafted to be long-term and continuous, with regular communication at various intervals. Devise a plan that pushes engaging content to your advocates on a timely basis, to ensure consistency and stability in your program. Remember, good content will always be shared by your employees. While quantity is important, make sure you do not compromise on quality.

Get to know how to launch your employee advocacy program in Part 2 of this article.

Tags:
Blog Comments
Reply

Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2 – Socxo

[…] Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy […]

I think this is among the most important information for me.
And i’m glad reading your article. But want to remark on some general things, The web site style is
ideal, the articles is really great : D.
Good job, cheers

@Tips Poker: Thank you for your kind words. We appreciate you taking the time to post your feedback!

Spot on with this write-up, I truly believe this website
needs a great deal more attention. I’ll probably be returning to see more, thanks
for the advice!

@Shopping: Please do return! Thank you for your feedback.

Hi there, after reading this remarkable post i
am also glad to share my familiarity here with mates.

@Dominic: Thank you for your comment!

Sweet blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

I wish to express thanks to you just for bailing me out of this particular trouble. Just after surfing through the search engines and seeing tips which are not productive, I thought my life was well over. Being alive devoid of the answers to the issues you’ve fixed all through your main article is a critical case, and ones that could have adversely affected my entire career if I hadn’t encountered your web blog. Your actual competence and kindness in dealing with all areas was priceless. I’m not sure what I would’ve done if I had not discovered such a thing like this. I can also at this point look ahead to my future. Thanks for your time very much for the skilled and sensible guide. I will not think twice to suggest your blog post to any person who ought to have tips on this problem.

Everything is very open with a clear clarification of the issues. It was really informative. Your website is useful. Thanks for sharing!

Reply

how to get help in windows 10

Hey very interesting blog!

Reply

Employee Advocacy Platform | Social Media Brand Advocates

[…] an employee advocacy platform will make it easier for employees to share content and for organizations to track and measure the […]

Leave a Comment

REQUEST PRICING