Time to think Employee Advocacy 2.0.
Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as...
Advocacy Marketing as a Channel for Digital Marketing
The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
5 ways to Harness the Digital Skills of Your Employees and Customers
Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business...
Three Employee Engagement Activities That You Can Start Doing Now
We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup):...
Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who...
5 key stats that prove Employee Advocacy is crucial in today’s digital world
Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic...
5 Steps to Implement a Successful Employee Advocacy Program
As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust...
The Role of HR in Transforming Employees into Trusted Brand Advocates
Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards,...
Harness the Digital Skills of Your Employees and Customers
Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
How to Turn Your Entire Staff into a Social Media Army
A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
5 Ways to Grow Employee Brand Advocates
Employees are your most valuable Sales people, Marketers, Advertisers, Spokesperson, Advocates, Influencers. As Brand Advocates, your employees have huge selling power. 5 Ways to Grow Employee Brand Advocates given below. Global Study of 2300...
4 Steps to Embrace Employee Advocacy
Employee advocacy is one of the most powerful marketing tools to get your brand on the map. Perhaps you know that already and have started off on an advocacy program. A few months in...
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are...
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs...
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition....
The Future of Marketing: Employee Advocacy
Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn and adapt ASAP. With this in mind, SOCXO looks at...
