Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to...
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee...
#SocialForGood: How can NGOs leverage social media to create greater impact.
#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not a surprise that it did. Priyanka Chopra said on her Facebook wall, “Over the...
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed...
Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
Learn How Social Media Influencers Can Build Brand Awareness
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...
Shape Thought Leadership Through Your Brand Advocates
The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Social Media Content – The Key to Advocacy Marketing Success
There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Simple Tips to Build, Engage and Retain Audience on Social Media
There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed....
Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand...
How to Create a Customer Advocacy Program
Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global...
How to Turn Your Entire Staff into a Social Media Army
A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
5 Steps to a Successful Social Media Advocacy Plan
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO...
Combating PR with Social Advocacy
Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you...
Social Media Novice-to-Pro in 6 Easy Steps
Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would...
Why Use SOCXO To Feed Your Community
A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us
