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User Generated Content

Social Media Advocacy

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
User Generated Content

UGC: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation).  So...
Viral Marketing

Viral Marketing: Pure Dumb Luck or Strategy?

Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an...
User Generated Content ROI

The ROI Of User Generated Content (UGC)

Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections....
Social Media Content Strategy

Amplify Social Reach Through Focused Content Marketing

In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing...
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