Covid-19 and Internal Communications. Challenging times ahead.
With theories about Covid-19 doing the rounds faster than the disease itself, you need to outpace both to reach your...
10Mar 2020
19Feb 2020
Personal Brand: Why this is the crux of Employee Advocacy.
As a business, you already know how hard building a brand from scratch is, not to mention nurturing it over...
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30Jan 2020
The Art of Leading with Internal Communication for Employee Engagement.
Effective internal communication for business is an art. An extremely hard-to-perfect one, too, given the dynamics of unpredictable human reactions,...
23Jan 2020
The Trust Paradoxes; Edelman Trust Barometer 2020.
“We now observe an Alice in Wonderland moment of elite buoyancy and mass despair,” Edelman said in an essay reflecting on the Edelman...
15Jan 2020
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken...
12Jan 2020
Everything You Need To Know About Employee Advocacy
If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about...
23Dec 2019
The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.
Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the...
27Nov 2019
A Comprehensive Guide to Influencer Marketing.
When you’re late for the race, it’s hard to make up. The only way you stand a good chance is...
19Nov 2019
Brand Advocacy and SEO. It’s Tango time!
Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any...
5Nov 2019
Time to think Employee Advocacy 2.0.
Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models....
28Oct 2019
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
14Oct 2019
Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is...
7Oct 2019
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay...
30Sep 2019
Brand Advocacy Metrics that Matter
It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about...
23Sep 2019
5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go....
16Sep 2019
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...
9Sep 2019
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....
28Aug 2019
What Sales Folk seek to get active on Social Selling?
Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...
19Aug 2019
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...
5Aug 2019
Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...
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