Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating....
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t?...
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of...
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...
“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of...
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their...
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the...
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious...
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is...
Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to...
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being...
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The...
Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative...
There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order...
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than...
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