Employee Advocacy vs Brand Advocacy are they one and the same?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an...
28Jan 2019
17Jan 2019
#SocialForGood: How can NGOs leverage social media to create greater impact.
#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not...
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29Dec 2018
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be...
25Nov 2018
A secret sauce to power up your Startup success.
How to power up your Personal Branding SOCXO Leonard Kim was homeless at the end of 2010! Leonard Kim was...
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4Oct 2018
How Socxo The Advocacy Marketing Platform Works For The Financial Sector
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether...
24Aug 2018
6 Reasons Why Personal Branding Is Important for Brand Advocates
Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar...
26Jul 2018
5 Ways Your Employee Can Supercharge Your Brand Image
Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional...
16Jul 2018
Advocacy Marketing: Impact of Employee Communication & Engagement
If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee...
6Jul 2018
5 Ways the Power of Employee Advocacy Can Elevate Your Brand
Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active...
28Jun 2018
How to A/B Test Your Advocacy Marketing Content
If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly,...
8Jun 2018
Do’s and Don’ts of Employee Social Media Advocacy
Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These...
30May 2018
Boost Organic Traffic with Advocacy Marketing
Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired...
18May 2018
How to Turn Your Employees into Powerful Brand Advocates?
Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant...
11May 2018
Employee Advocacy Trends in 2018
There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although...
20Apr 2018
How Employee Advocacy Creates Authentic Brands
Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital...
13Apr 2018
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and...
12Apr 2018
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands...
6Apr 2018
Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting...
5Apr 2018
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners...
31Mar 2018
Employee Advocacy As A Tool For Personal Branding
Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand...
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