Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for...
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2
In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program...
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1
If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their...
Employee Engagement – Is Your Organization Ready?
It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has...
Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand...
5 ways to Harness the Digital Skills of Your Employees and Customers
Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business...
Harness the Digital Skills of Your Employees and Customers
Harness the Digital Skills that are already there in your employees and customers and you’ll find that you’re having way more exposure online than before! The skills are already there It isn’t only millennials...
Three Employee Engagement Activities That You Can Start Doing Now
We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup):...
Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who...
5 key stats that prove Employee Advocacy is crucial in today’s digital world
Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic...
On-Demand Webinar: Unleash the power of gamification to harness an army of employee advocates
Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency...
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016...
5 Steps to Implement a Successful Employee Advocacy Program
As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust...
5 Key Benefits of an Employee Advocacy Program
Here is a presentation on 5 key benefits of an employee advocacy program. The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s...
The Role of HR in Transforming Employees into Trusted Brand Advocates
Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards,...
Harness the Digital Skills of Your Employees and Customers
Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to...
How to Turn Your Entire Staff into a Social Media Army
A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can...
5 Ways to Grow Employee Brand Advocates
Employees are your most valuable Sales people, Marketers, Advertisers, Spokesperson, Advocates, Influencers. As Brand Advocates, your employees have huge selling power. 5 Ways to Grow Employee Brand Advocates given below. Global Study of 2300...
